01.14.06
Redmond | News: Microsoft’s Search Engine Marketing Push
Redmond | News: Microsoft’s Search Engine Marketing Push
Microsoft’s Search Engine Marketing Push
January 13, 2006 • by Michael Desmond
Asked why he wanted to scale Mount Everest, famed British mountain climber George Leigh Mallory famously replied: “Because it’s there.”
It may seem like Microsoft has scaled every peak, but the software giant is playing an important game of catch-up with Yahoo! and rival Google in the area of search engine advertising. If Microsoft hopes to achieve its vision of services-based applications like Office Live and Windows Live, it needs a way capture ad dollars and produce viable revenue streams.
That’s why Microsoft has spent more than a year honing its adCenter search engine marketing effort. As a direct competitor to Google AdWords and Yahoo! Overture, adCenter promises to bring pay-per-click (PPC) advertising to the next level. The program, currently in beta, is expected to formally launch in June.
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