12.29.05
Posted in Uncategorized at 7:58 pm by Bill
Twelve of 28 U.S. Metro Markets Rise to Record Highs in November, According to the Monster Local Employment Index
NEW YORK Dec. 15, 2005–Monster Worldwide, Inc. (NASDAQ: MNST):
– Eleven Other Markets Remain Flat, but Still at Highest Levels, Demonstrating Continued Strength in Local Online Recruitment Activity
– Broad Demand for Military, Protective Service, Engineering, IT, Legal, and Production Workers Drives Online Hiring Growth in November
– Houston Registers Largest Rate of Increase, Reflecting Intensified Reconstruction Efforts; Minneapolis Extends Six-Month Upward Growth Trend
Online recruitment activity and related employment opportunities increased in 12 of the top 28 U.S. metropolitan areas in November, according to the latest findings of the Monster Local Employment Index. Houston and Phoenix saw the greatest rate of increase in online hiring activity during the month, while Minneapolis continued a six-month upward growth trend in online job demand. Eleven other markets remained unchanged from their record highs in October, demonstrating ample online job availability, driven by continued strong demand for workers in the military, protective service, engineering, IT, legal, and manufacturing areas.
Online job availability for military-related occupations rose in 24 local markets during November, indicating higher demand for workers in the aerospace and defense industries, and stepped up online recruitment activity by the U.S. Armed Forces, as the Department of Defense now aims to sign up 180,000 new recruits a year. Online opportunities for protective service workers also increased, reflecting higher demand for workers in homeland security functions (airports, ports, and nuclear power plants), greater investments in IT/network security and seasonal hiring of additional security personnel around holiday events.
Eighteen of 28 markets registered significantly higher online recruitment activity in the manufacturing sector during the month, reflecting further improved conditions in the sector overall despite continued weakness in the automotive industry. Demand for production workers soared in a number of metro areas, rising five points or more in Houston, Baltimore, Dallas, Indianapolis, Phoenix and Sacramento. Online opportunities for engineering and IT professionals also continued an upward growth trend across most markets, indicating a steadily improving hiring outlook for workers with strong technical skills, and a continued up-tick in investment within the aerospace/defense and IT/computing sectors.
Of the 28 markets, Houston and Phoenix registered the sharpest increases in online job demand in November, each rising three points, while Baltimore, Los Angeles and Orlando added two points during the month. Seven markets edged up one point, including Minneapolis, which extended a six-month growth trend, and is now the only market that has grown every month since the inception of the Index. Eleven markets remained unchanged during the month, but held steady at high levels of online hiring activity, while five markets saw slight to moderate declines. Atlanta, Boston, Portland and Washington, D.C. each dipped one point, while Miami fell two points.
“The November findings of the Monster Local Employment Index show continued strength in online recruitment activity across the majority of U.S. major metro markets, with encouraging demand for workers in industries, such as IT and manufacturing, that are key barometers for the health of the U.S. economy,” said Steve Pogorzelski, Group President, International at Monster Worldwide. “Compared to the sharp gains registered in October, the flatness in eleven markets points to what is likely a relatively mild end-of-year slowdown, as employers wrapped-up their temporary, holiday-related hiring. Nevertheless, most markets remained at their highest levels to date. Encouraging increases in Houston and Dallas suggest a strengthening Texas labor market as reconstruction efforts along the Gulf Coast intensify.”
During November, online job demand rose sharply in the Houston metro area, reflecting higher demand for workers involved in the post-hurricane relief and reconstruction efforts, the area’s booming energy sector and improvements in the southeastern Texas economy. Phoenix remained the fastest-growing metro area, having jumped 12 points over the past six months on high demand for sales; office and administration; IT and engineering occupations. Online job availability in Baltimore, Los Angeles and Orlando all showed solid increases, suggesting strengthened demand for workers, while Minneapolis edged higher for the sixth consecutive month driven by a greater number of online opportunities in management, construction and military occupations. Miami saw the sharpest decline during the month, dipping two points possibly due to the adverse impacts of the recent hurricane season.
Overall results for the top 28 U.S. metro markets over the past seven months are as follows:
———————————————————————-
Market NOV 05 OCT 05 SEPT 05 AUG 05 JUL 05 JUN 05 MAY 05
———————————————————————-
Atlanta 105 106 104 103 101 100 100
———————————————————————-
Baltimore 107 105 103 101 100 101 99
———————————————————————-
Boston 104 105 104 101 100 100 100
———————————————————————-
Chicago 104 104 102 100 99 99 101
———————————————————————-
Cincinnati 106 106 106 104 102 101 99
———————————————————————-
Cleveland 101 101 103 102 99 100 100
———————————————————————-
Dallas 104 103 100 100 99 100 100
———————————————————————-
Denver 108 107 106 104 101 102 98
———————————————————————-
Detroit 108 108 107 103 104 101 99
———————————————————————-
Houston 105 102 100 100 100 100 100
———————————————————————-
Indianapolis 104 104 101 100 98 99 101
———————————————————————-
Kansas City 103 103 102 101 101 100 100
———————————————————————-
Los Angeles 107 105 103 102 100 101 99
———————————————————————-
Miami 101 103 103 101 98 102 98
———————————————————————-
Minneapolis 109 108 107 106 102 101 99
———————————————————————-
New York City 104 103 102 102 99 100 100
———————————————————————-
Orlando 100 98 100 100 99 104 96
———————————————————————-
Philadelphia 104 104 102 101 100 101 99
———————————————————————-
Phoenix 112 109 106 104 101 100 100
———————————————————————-
Pittsburgh 107 106 104 103 101 100 100
———————————————————————-
Portland 106 107 104 103 100 100 100
———————————————————————-
Sacramento 105 104 101 101 99 101 99
———————————————————————-
San Diego 109 108 106 104 100 101 99
———————————————————————-
San Francisco 105 105 103 102 100 101 99
———————————————————————-
Seattle 108 108 107 106 102 101 99
———————————————————————-
St. Louis 104 104 102 101 100 100 100
———————————————————————-
Tampa 105 105 102 102 99 100 100
———————————————————————-
Washington, D.C. 104 105 103 102 102 101 99
———————————————————————-
The December 2005 results of the Monster Local Employment Index will be released on January 23, 2006.
About the Monster Local Employment Index
Providing a broad, comprehensive monthly analysis of online job demand in the top 28 U.S. metro markets, the Monster Local Employment Index is an extension of the national Monster Employment Index, which is compiled each month by researchers at Monster Worldwide, Inc. (NASDAQ: MNST), parent company of the leading global online career and recruitment resource, Monster(R). Based on a real-time review of millions of employer job opportunities culled from more than 1,500 Web sites, including Monster(R), the Monster Local Employment Index presents a snapshot of employer online recruitment activity in the top 28 U.S. markets with the largest working populations.
The Index counts job postings as an indicator of employer demand for employees or, in other words, job availability. Job postings are online advertisements placed by an employer looking to fill one or more vacant, or recently created, job positions. All of the data and findings have been validated for accuracy through independent, monthly third party auditing conducted by ARC Research of Cranford, New Jersey. Individual Index reports containing September data for each of the 28 metro markets, as well as additional information on occupational demand in each area, are now available at http://LocaleIndex.monsterworldwide.com.
About Monster Worldwide
Founded in 1967, Monster Worldwide, Inc. is the parent company of Monster(R), the leading global online careers and recruitment resource. The company also owns TMP Worldwide, one of the world’s largest Recruitment Advertising agency networks. Headquartered in New York with approximately 4,800 employees in 26 countries, Monster Worldwide (NASDAQ: MNST) is a member of the S&P 500 Index. More information about Monster Worldwide is available at www.monsterworldwide.com.
About Monster
Monster(R) is the leading global online careers and recruitment resource. A division of Monster Worldwide, Monster was founded in 1994 and is headquartered in Maynard, Massachusetts, USA. Monster has 26 local language and content sites in 24 countries worldwide. Monster is known for connecting quality job seekers at all levels with leading employers across all industries and offers employers innovative technology and superior services that give them more control over the recruiting process. More information is available at www.monster.com or by calling 1-800-MONSTER. To learn more about Monster’s industry-leading employer products and services, please visit http://recruiter.monster.com.
Special Note: Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995: Except for historical information contained herein, the statements made in this release constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements involve certain risks and uncertainties, including statements regarding Monster Worldwide, Inc.’s strategic direction, prospects and future results. Certain factors, including factors outside of Monster Worldwide’s control, may cause actual results to differ materially from those contained in the forward- looking statements, including economic and other conditions in the markets in which Monster Worldwide operates, risks associated with acquisitions, competition, seasonality and the other risks discussed in Monster Worldwide’s Form 10-K and other filings made with the Securities and Exchange Commission, which discussions are incorporated in this release by reference.
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12.21.05
Posted in Uncategorized at 12:04 pm by Bill
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12.20.05
Posted in Uncategorized at 11:32 pm by Bill
Raw Beauty Featured on Television Shopping Program and Participating in Holiday Charity Events
Scottsdale, Arizona-based Raw Beauty was recently featured on Phoenix Channel 3TV’s Shopping A to Z. With this increase in exposure, they are also giving generously to several charity events this holiday season.
Phoenix, AZ December 20, 2005 — With the holiday shopping season soon coming to a close, shoppers are still looking for new and special products to complete their holiday shopping, as well as convenient ways to purchase gifts while avoiding crowds and long lines. Raw Beauty, a Scottsdale, Arizona-based beauty products manufacturer has teamed with Phoenix’ 3TV to provide just that.
Raw Beauty is known for their innovative beauty products made from raw, natural ingredients. As consumers are beginning to move toward healthier products made with fewer chemicals, their products are becoming in higher demand. Likewise, sales through their Web site and several retail outlets have been climbing as well.
In the past few months, Raw Beauty has begun offering their products to a whole new audience through their affiliation with Phoenix, Arizona’s TV3 television channel. TV3, an independently operated broadcast television station, features highly-rated news programs as well as lifestyle programs and home shopping. Their shopping program, “Shopping A to Z with Terri,” features unique products and services from around Arizona. Viewers are able to purchase products by phone, or through the show’s Web site at http://www.shopatoztv.com.
On the December 3rd, 2005 episode of Shopping A to Z, Raw Beauty’s founder, Janae Chang, was a featured guest with hosts Terri B. and Cindy Meintzer. On the program, which aired at 10:30 AM on 3TV, and was available for viewing through Shopping A to Z’s Web site, Janae discussed several of her products that are available for purchase from Shopping A to Z. The program included an interview with Janae explaining the benefits of Raw Beauty’s unique line of skin care products, and introduced several gift packages of products for both women and men.
This latest feature reinforces Raw Beauty’s reputation as a strong, growing business in the health and beauty market. Their products have previously been featured on Shopping A to Z several times, as well as on various other regional television programs.
Along with Raw Beauty’s recent growth, they have been giving to help others to have a better holiday season as well. One of the most notable contributions they have made is their participation in and sponsorship of the Project Angel Food fundraising event, which helps to provide meals for families that are struggling with HIV/AIDS, as well as other serious diseases.
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In addition to their work with Project Angel Food, Raw Beauty is contributing generously to The Giving Tree Organization this holiday season. The Giving Tree Organization provides support for disadvantaged and underserved individuals. Raw Beauty, in particular, has worked to provide Christmas gifts for several children in need.
For additional, information on Raw Beauty and their products, please contact Janae Chang. Information regarding products as well as ordering is also available at http://www.raw-beauty.com.
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About Raw Beauty:
Raw Beauty is a beauty products manufacturer based in Scottsdale, AZ that specializes in creating high quality, handmade products from raw ingredients. It’s founder, Janae Chang, utilizes her love of culinary arts to develop products that are luxurious as well as beneficial to the skin.
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Posted in Uncategorized at 4:25 pm by Bill
Time Warner’s AOL and Google to Expand Strategic Alliance
Tuesday December 20, 6:10 pm ET
MOUNTAIN VIEW, Calif. & NEW YORK & DULLES, V Dec. 20, 2005–Time Warner Inc. (NYSE: TWX - News):
Creating Global Advertising Partnership
Google to Invest $1 Billion for a 5% Stake in AOL
Companies to Collaborate on Online Video Offering and Make More AOL Content Available to Google Users
Google Talk Instant Messaging Software to Communicate with AIM users
Google Inc. (NASDAQ: GOOG - News) and America Online, Inc., a wholly owned subsidiary of Time Warner Inc. (NYSE: TWX - News), today announced that they are expanding their current strategic alliance. The agreement creates a global online advertising partnership, makes more of AOL’s industry-leading content available to Google users, and includes a $1 billion investment in AOL by Google. This strategic alliance expands on the original relationship between the two companies launched three years ago.
Time Warner Chairman and Chief Executive Officer Dick Parsons said: “We’re very pleased to build significantly on our special relationship with Google in a way that will meaningfully strengthen AOL’s position in the fast-growing online advertising business and help drive more advertisers to its Web properties. This agreement is key to fulfilling our commitment to realize the potential of AOL’s very large online audience. As digital technologies continue to drive industries together, the great value and opportunity inherent in Time Warner’s structure and array of premier businesses becomes increasingly clear. A critical piece of this strategic alliance will be our content, which we will be making more accessible to Google users.”
Google Chief Executive Officer Eric Schmidt said: “AOL is one of Google’s longest-standing partners, and we are thrilled to strengthen and expand our relationship. Today’s agreement leverages technologies from both companies to connect Google users worldwide to a wealth of new content. We’ve also created a simple way for AOL Marketplace advertisers to buy and place search-related advertising across the AOL network. This partnership is an important next step for our companies.”
Serving Users and Advertisers
Under the strategic alliance, Google and AOL will continue providing search technology to AOL’s network of Internet properties worldwide. The agreement’s broad range of new features for users and advertisers include:
Creating an AOL Marketplace through white labeling of Google’s advertising technology - enabling AOL to sell search advertising directly to advertisers on AOL-owned properties;
Expanding display advertising throughout the Google network;
Making AOL content more accessible to Google Web crawlers;
Collaborating in video search and showcasing AOL’s premium video service within Google Video;
Enabling Google Talk and AIM instant messaging users to communicate with each other, provided certain conditions are met; and
Providing AOL marketing credits for its Internet properties.
AOL and Google have also agreed to extend the term of their existing European relationship, and, subject to mutual agreement, they may extend the AOL Marketplace internationally. In addition, Google, AOL and Time Warner may choose to expand the new partnership to Time Warner’s other advertising opportunities.
Google Investment in AOL
Google will invest $1 billion for an effective 5% equity stake in America Online, Inc., allowing the company to participate in AOL’s future success. Google will become the only shareholder in AOL other than Time Warner. Time Warner will retain management control and full strategic flexibility over AOL, while Google will have certain customary minority shareholder rights, including those associated with any future sale or public offering of AOL.
Additional financial terms of the agreement were not disclosed.
Don Logan, Chairman of Time Warner’s Media & Communications Group, said: “We look forward to working with Google to extend our successful paid-search partnership to other forms of advertising. In addition, we’re excited about the potential for driving more traffic to our network of Internet properties. This agreement builds on our 2004 acquisition of Advertising.com and our other efforts to make AOL a more attractive advertising partner. We’re confident that this partnership marks the next big step in making AOL an even more important player in online advertising.”
Mr. Schmidt continued: “Our investment underscores our recognition of AOL as a valuable strategic asset and our desire both to contribute to and participate in its future success. We look forward to working with Dick Parsons and the management teams at Time Warner and AOL to take our already successful AOL relationship to even greater heights.”
Jonathan Miller, AOL’s Chairman and Chief Executive Officer, said: “AOL and Google have a very successful history working together, and this is an opportunity to take it to a new level that will benefit both companies and the customers we serve. We are excited about working with Google on the next generation of AOL products, while further expanding our presence on the Web. This is a great moment for AOL.”
About Google Inc.
Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.
About America Online, Inc.
America Online, Inc. and its subsidiaries operate a leading network of Web brands and the largest Internet access subscription service in the United States. Brands include the AOL® service, the AOL.com® website, and the AIM®, MapQuest®, Moviefone®, Netscape®, CompuServe® and ICQ® services. America Online offers a range of digital services including the TotalTalk® voice service. The company also has operations in Canada and Europe. America Online, Inc. is based in Dulles, Virginia.
About Time Warner Inc.
Time Warner Inc. is a leading media and entertainment company, whose businesses include interactive services, cable systems, filmed entertainment, television networks and publishing.
Caution Concerning Forward-Looking Statements
This document includes certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on the current expectations or beliefs of management of Google Inc. and Time Warner Inc., and are subject to uncertainty and changes in circumstances. Actual results may vary materially from those expressed or implied by the statements herein due to changes in economic, business, competitive, technological and/or regulatory factors, and other factors affecting the operation of the respective businesses of Google and Time Warner. More detailed information about these factors may be found in filings by Google or Time Warner, as applicable, with the Securities and Exchange Commission, including their respective most recent Annual Report on Form 10-K and Quarterly Report on Form 10-Q. Google and Time Warner are under no obligation to, and expressly disclaims any such obligation to, update or alter their respective forward-looking statements, whether as a result of new information, future events, or otherwise.
Contact:
Time Warner
Edward Adler, 212-484-6630
Kathy McKiernan, 212-484-8043
OR
AOL
John Buckley, 703-265-3289
Tricia Primrose-Wallace, 703-265-2896
OR
Google
Lynn Fox, 650-253-2642
David Krane, 650-253-4096
——————————————————————————–
Source: Time Warner Inc. and Google Inc.
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12.19.05
Posted in Uncategorized at 8:53 pm by Bill
Volume of Search Queries Jumps 15 Percent in Past Five Months, Driven by the ‘Big Three’ Search Engines, According to Nielsen//NetRatings
Image Search Requests Skyrockets 37 Percent, Followed by Double-Digit Growth
of Local, General Web and News Search Queries
NEW YORK, Dec. 13 — Nielsen//NetRatings, a global
leader in Internet media and market research, reported today that the volume
of Internet search queries grew to more than 5.1 billion in October 2005, up
15 percent from five months ago (see Table 1). Ask Jeeves led as the fastest
growing search player out of the top five search engines, skyrocketing 77
percent in search volume, while Google maintained its leader position with the
largest market share of nearly half of all searches, or 48 percent, by
generating 2.4 billion requests.
The top four search players, Google, Yahoo!, MSN and AOL have maintained
the same rankings in the past five months with little to no change in market
share. Ask Jeeves leapt into the top five spot, garnering a 2.1 percent market
share in August, edging out My Way Search, and has maintained its top five
position in subsequent months. In October, Ask Jeeves held a search market
share of 2.6 percent.
“Search volume continues to increase and is generated consistently among
the ‘Big Three’, growing their collective market share,” said Ken Cassar,
director of strategic analysis, Nielsen//NetRatings. “Google, in particular,
continues to find itself in an enviable position, enjoying dominant market
share and very strong growth.”
Table 1. Top 5 Search Engines and Latest Share of Searches, June & October
2005
______________________________________________Provider Jun-05 Oct-05 June to Oct. Oct-05 Share
Searches Searches Growth of Searches
(000) (000)
______________________________________________ Total 4,447,406 5,134,713 15% –
______________________________________________ Google 2,032,222 2,449,396 21% 47.7%
______________________________________________ Yahoo! 965,642 1,118,429 16% 21.8%
______________________________________________ MSN 540,686 582,702 8% 11.3%
______________________________________________ AOL 358,667 368,130 3% 7.2%
______________________________________________ Ask Jeeves 75,808 133,932 77% 2.6%
______________________________________________
Source: Nielsen//NetRatings MegaView Search, December 2005
Picture It — Image Queries Take the Lead in Growing Up
Image is the fastest growing vertical among the search requests across all
search engines. While general Web searching continues to capture the largest
search activity, requests for images shot up to 328 million queries in
October, up 36.6 percent from five months prior (see Table 2). Local, Web and
News searches strong growth as well, garnering increases of 19.2 percent,
14.2 percent and 12.7 percent, respectively.
Cassar continued, “As the search market continues to mature, consumers’
relationships with the major search engines have only grown deeper. Natural
selection is alive and well on the Internet.”
Table 2. Breakdown of Search by Vertical, June & October 2005
______________________________________________ Search Jun-05 Oct-05 June to
Verticals Searches Searches Oct. Growth
(000) (000)
______________________________________________ Image 240,393 328,275 36.6%
______________________________________________ Local 148,907 177,494 19.2%
______________________________________________ Web 3,951,107 4,511,808 14.2%
______________________________________________ News 31,706 35,721 12.7%
______________________________________________ Shopping 70,351 77,270 9.8%
______________________________________________
Source: Nielsen//NetRatings MegaView Search, December 2005
About MegaView Search Service
MegaView Search service is based on the Nielsen//NetRatings’ MegaPanel(R),
which provides search providers and Internet publishers with the most
comprehensive intelligence to develop efficient advertising opportunities by
providing marketers insight into how consumers navigate through the Web. By
combining these survey results with the actual surfing habits of the
respondents, search providers and Internet publishers are able to better
understand how consumers are searching online. MegaView Search was the second
product introduced from MegaPanel, an online syndicated suite of services that
provides comprehensive Internet market research for key vertical industries
including financial services, search, online retail, travel and local markets.
About Nielsen//NetRatings
NetRatings, Inc. (Nasdaq: NTRT) delivers leading Internet media and market
research solutions, marketed globally under the Nielsen//NetRatings brand.
With high quality, technology-driven products and services,
Nielsen//NetRatings is the global standard for Internet audience measurement
and premier source for online advertising intelligence, enabling clients to
make informed business decisions regarding their Internet and digital
strategies. The Nielsen//NetRatings portfolio includes panel-based and
site-centric Internet audience measurement services, online advertising
intelligence, user lifestyle and demographic data, e-commerce and transaction
metrics, and custom data, research and analysis. For more information, please
visit http://www.nielsen-netratings.com.
SOURCE Nielsen//NetRatings
Web Site: http://www.nielsen-netratings.com
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12.18.05
Posted in Uncategorized at 10:29 pm by Bill
Arizona Technology Council Foundation Announces Formation of Start-up Committee
TEMPE, Ariz. Dec. 15, 2005–The Arizona Technology Council Foundation announced today the formation of a start-up committee. This start-up committee will have responsibility for formalizing the structure of the organization and drafting the Foundation’s 2006 strategic plan.
The Arizona Technology Council Foundation was created in 2004 and is recognized as a 501(c)(3) by the Internal Revenue Service. The organization’s purpose is to provide expanded fund raising, grant making, and scholarship abilities that are currently not possible as a professional organization, or 501(c)(6).
These initiates will further enhance the vision of the Arizona Technology Council, which is for the state of Arizona to be recognized as a top-tier center for technology-based businesses.
“By creating this start-up committee, we will have a dedicated team of experts to help the Foundation move forward,” said Donna Kent, president and CEO of the Arizona Technology Council. “The Foundation will become a driving force in the technology community for our state, and we look forward to reporting back to our constituents our progress and accomplishments.”
About The Arizona Technology Council
Since its inception in 2002, the Arizona Technology Council has stood as the largest association of technology companies in Arizona, whose shared vision is for the state to be recognized as a top-tier center for technology-based businesses. The Council works to carry out this vision by driving partnerships, policies and programs that advance the business climate for Arizona’s technology community and by representing, supporting and advocating for member companies through initiatives, advocacy, networking and effective communications. The Arizona Technology Council represents 35,000-plus employees at more than 450 of the leading technology companies across Arizona. Represented industries include advanced manufacturing, aerospace, biotechnology, e-learning, environmental technology, software, Internet applications, semiconductors, and telecommunications.
For more information about the Arizona Technology Council Foundation or the Arizona Technology Council, visit http://www.aztechcouncil.org.
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12.15.05
Posted in Uncategorized at 10:34 am by Bill
Newsweek article on SEO
Hotwiring Your Search Engine - Newsweek Technology - MSNBC.com
Hotwiring Your Search Engine
Google a topic, and the results are based on popularity, right? Wrong. Inside the shadowy world of ‘SEOs.’
By Brad Stone
Newsweek
Dec. 19, 2005 issue - Three years ago, the web site of Oppedisano’s Bootery, an 81-year-old shoe store in the amiable upstate village of Honeoye Falls, N.Y., was receiving a scant 100 visitors a week. Then the owners hired a Seattle consultant named Rand Fishkin, who performed an obscure procedure called a “search-engine optimization.” Fishkin built a new, easy-to-use Web store at a new address, shoe-store.net, and rewrote the shoe descriptions so that they were clearly visible to the Web’s major search engines, which scour the Internet and index its content. Since the search engines measure links as an indication of popularity, Fishkin also peppered online bulletin boards and shoe-enthusiast Web sites with links to his client’s site. It worked. Today, when someone searches online for Santana Helen boots or Dansko Montego loafers, the site comes out ahead of thousands of other shoe stores on the Web. “I don’t know much about this whole SEO thing,” says co-owner Korey Buzzell, who makes three times more money online than in the store. “All I know is that we’re in good hands.”
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