09.27.05
MarketingCentral Expands its On-Line Review and Annotation Capabilities to Include MS-Office Formats
Marketing Firms
MarketingCentral Expands its On-Line Review and Annotation Capabilities to Include MS-Office Formats
Marketers and Agencies to Dramatically Streamline Collaborative Workflow Process on Presentations as well as Press Releases and Other ‘Text-heavy’ Media and Materials
MarketingCentral, the leading provider of on-demand marketing project management tools and ad agency software, today announced the availability of its new document and copy collaboration function. The feature is available today to its customer base of over 10,000 marketing professionals who count on MarketingCentral to improve productivity, collaboration, and overall department communication.
This new functionality will enable marketers and agencies to perform online writing, editing, feedback, and approval collaboration among all parties. Not only will this simplify workflow but it will also minimize errors from miscommunication resulting in a quality end product in less time. This feature will further enhance the already robust software which offers project management, budget and expense tracking, job requests, workflow alerts, scheduling, asset management, online review, and time tracking tools, all critical to marketing management and agency operations.
“Whether it is a brochure, web site, script for a commercial, or a press release, all marketing assets involve some form of writing, editing, and copy collaboration,” stated John Vasileff, Vice President of Research and Development at MarketingCentral. “Today, copy typically is authored in a Microsoft Word document and distributed via email, but when there are multiple people involved, this is not a viable solution. Its mostly due to viruses, spam blockers, and email servers removing attachments not to mention the cumbersome process of trying to consolidate the feedback from these multiple sources.”
Email limitations, costly advanced workflow and routing systems, as well as some unique needs of marketing professionals to collaborate with multiple parties from inside and outside the company have all given way to MarketingCentral’s(TM) expanded online markup and feedback tool. MarketingCentral(TM) is the only comprehensive yet cost-effective solution available today to assist in collaborative markup and feedback for marketing professionals, as well as operations of the department overall.
About MarketingCentral
MarketingCentral(TM) is the leading provider of on-demand marketing project management tools and ad agency software. Since 1998, MarketingCentral(TM) has been providing marketing management software that is 100% browser-based and requires no software installation. Using either Mac or PC platforms, marketing and agency professionals can work from anywhere that has internet access. Today over 10,000 marketing professionals in over 900 different businesses that cross nearly every market, industry, and geography, use MarketingCentral’s(TM) integrated suite of software tools. MarketingCentral is a comprehensive system that is easy to implement, easy to use, and easy to afford. More information about MarketingCentral can be found at www.marketingcentral.com.
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Source: MarketingCentral
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