11.25.04
Starting a vending machine business is easy with Vending Machines by North American Vending.
11.24.04
Project Management TrainingPMI Exam and certification and PMP Exam and certification
11.23.04
Art Institute of Phoenix Launches New Web Program
The Art Institute of Phoenix Launches New Web Program
Monday November 22, 11:05 am ET
New Program in ‘Interactive Media Design’ Provides Students with Competitive Education in Evolving Career Path
PHOENIX, Nov. 22 /PRNewswire/ — In response to advancements and the enhancement of a designer’s role within the communication technology field, The Art Institute of Phoenix has remodeled its Multimedia & Web Design program, with the inclusion of an Interactive Media Design curriculum. This program’s relaunch is intended to arm students with the skills necessary to enter the ever-changing graphics and Web design industry.
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Shifting from its original focus of multimedia to the practice of Web design and interactive media, the program will now prepare students to become architects — professionals who can be artistically creative, yet knowledgeable, in the technical aspects of Web production.
“Over the past few years, we have seen a change in an interactive designer’s role,” said Karen A. Bryant, President of The Art Institute of Phoenix. “These days, interactive designers must know not only how to design, but also to work efficiently with a variety of tools, to communicate with and listen to customers, and to provide solutions for the Web site’s users. The Art Institute of Phoenix’s Interactive Media Design discipline keeps up with design definitions which evolve and reinvent themselves continuously.”
In the lat 1990’s, the keyword “new media” was defined as the specialty that represented Web site and CD_ROM interface design. However, in the 2002 edition of Becoming a Graphic Designer, the operative term is branded “interactivity.” The design of Web sites seems so simple that anyone can do it, but outstanding Web sites also require graphic design skills, an understanding of navigation and information architecture, and the grasp of technical limitations.
Students studying Interactive Media Design will learn all of these concepts as they prepare for a career in the Web industry. Graduates will be “user-centered designers” — designers who think like a user and aim to please the user first — and will be prepared for entry-level positions such as Web designer, content developer, and Web producer. The curriculum will offer students classes in graphic and Web design, Photoshop and other layout programs, “back end” Web page development, information design, marketing, and business strategies.
The Art Institute of Phoenix is one of The Art Institutes ( http://www.artinstitutes.edu ), with 31 education institutions located throughout North America, providing an important source of design, media arts, fashion and culinary professionals. The parent company of The Art Institutes, Education Management Corporation ( http://www.edmc.com ) is among the largest providers of private post-secondary education in North America, based on student enrollment and revenue. Student enrollment exceeded 66,000 as of fall 2004. EDMC has 67 primary campus locations in 24 states and two Canadian provinces. EDMC’s education institutions offer a broad range of academic programs concentrated in the media arts, design, fashion, culinary arts, behavioral sciences, health sciences, education, information technology and business fields, culminating in the award of associate’s through doctoral degrees. EDMC has provided career-oriented education for over 40 years.
To learn more about the Interactive Media Design program or other programs of study at The Art Institute of Phoenix, call (602) 331-7500 or (800) 474-2479 or visit http://www.aipx.edu .
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Source: The Art Institute of Phoenix
World Famous Recipes - Some suggestions for your holiday meals
Whether you are still planning your Thanksgiving Dinner or are looking forward to the Christmas Dinner meal, World Famous Recipes provides an enormous variety of fabulous recipes for your eating and drinking pleasure.
You can discuss recipes and trade recipes at the World Famous Recipes Message Forums:
World Famous Recipes
Recipes using Beef as a main ingredient:
Beef Recipes
Recipes for Bread, sweetbreads, muffins and similar items:
Bread Recipes
Recipes with a spicy element - cajun food.
Cajun Recipes
Recipes for candies
Candy Recipes
Recipes for Casseroles - the term casserole refers to the baking dish which is oven proof and covered and which is placed in the oven containing all of the ingredients of the casserole.
Casserole Recipes
The Power of Cheese will set you free? The Dairy Association would like you to visit this page and find lots of new uses for Cheese.
Cheese Recipes
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Chicken Recipes
Recipes for Chili
Chili Recipes
Recipes for Chinese Food, Recipes from China
Chinese Recipes
Recipes for Chocolate - made from the seeds of the cocoa tree
Chocolate Recipes
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Christmas Recipes
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Dessert Recipes
World Famous Recipes - Some suggestions for your holiday meals
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Internet Marketing
World Famous Recipes - Some suggestions for your holiday meals
Whether you are still planning your Thanksgiving Dinner or are looking forward to the Christmas Dinner meal, World Famous Recipes provides an enormous variety of fabulous recipes for your eating and drinking pleasure.
You can discuss recipes and trade recipes at the World Famous Recipes Message Forums:
World Famous Recipes
Recipes using Beef as a main ingredient:
Beef Recipes
Recipes for Bread, sweetbreads, muffins and similar items:
Bread Recipes
Recipes with a spicy element - cajun food.
Cajun Recipes
Recipes for candies
Candy Recipes
Recipes for Casseroles - the term casserole refers to the baking dish which is oven proof and covered and which is placed in the oven containing all of the ingredients of the casserole.
Casserole Recipes
The Power of Cheese will set you free? The Dairy Association would like you to visit this page and find lots of new uses for Cheese.
Cheese Recipes
More Chicken Recipes
Chicken Recipes
Recipes for Chili
Chili Recipes
Recipes for Chinese Food, Recipes from China
Chinese Recipes
Recipes for Chocolate - made from the seeds of the cocoa tree
Chocolate Recipes
Recipes of Christmas - This Christmas Recipes Page has become very busy lately.
Christmas Recipes
Recipes for cookies are very popular around the holidays. Many traditional cookie recipes.
Cookie Recipes
Recipes for the crockpot - one pot crock pot recipes.
Crockpot Recipes
Recipes for Desserts - After eating all you can, gorge yourself on some of these delightful dessert dishes.
Dessert Recipes
Search Engine Optimization
SEO Experts
11.15.04
WebTrends Breaks Down Marketing Silos with ExactTarget Technology Partnership
WebTrends Breaks Down Marketing Silos with ExactTarget Technology Partnership
Industry’s First Integrated Email-Web Analytics Solution to Provide Marketers Complete, Real-Time, Visual Insight
November 2004 (Newstream) — WebTrends, the web analytics market share leader and a business unit of NetIQ Corporation (NASDAQ: NTIQ), and ExactTarget, an on-demand email software provider servicing more than 2,800 customers, on November the 15th announced a technology partnership that gives customers unprecedented insight into the performance of email campaigns. The ExactTarget-WebTrends integrated solution provides email marketers with one comprehensive, straightforward view of how respondents react to specific creative elements within the email and the web site.
Using the visual overlay solution in WebTrends® 7 called WebTrends® SmartView, complete campaign metrics such as clickthroughs, cart additions, conversions and revenue are superimposed directly on every email link. Marketers can easily understand what’s working and what’s not by simply clicking the WebTrends SmartView button within the ExactTarget interface to gain instant access to their complete results displayed on top of their email creative.
According to Joel Reimer, manager of Interactive Marketing at The Scotts Company, the world’s leading supplier of consumer products for lawn and garden care, the ExactTarget-WebTrends technology partnership creates the potential for a new level of understanding with respect to integrated consumer touch points. “The objectives we’ve outlined for our web site and our e-mail marketing programs are the same: to develop relationships with consumers, reinforce loyalty to our brands, and ultimately drive sales; and it’s an integrated effort,” said Reimer. “For the first time, we’ll be able to measure the effectiveness of these touch points and analyze consumer behavior in an integrated manner.”
“Integrating WebTrends web analytics solutions with ExactTarget email solutions is a vivid example of our relentless focus to accelerate the time to business value for our customers by providing them with the most complete, easy to use analytics for their most important marketing efforts,” said Greg Drew, general manager of the WebTrends business unit. “The ExactTarget team matched our dedication to make this the easiest and most actionable solution on the market today, so that customers can focus on optimizing their campaigns, rather than spending precious time integrating email metrics and web analytics-we’ve done it for them.”
Beyond Clickthrough to Conversion
The ExactTarget-WebTrends technology partnership also provides email marketers the industry’s most sophisticated scenario analysis, allowing them to pinpoint both email and on-site conversion issues and identify appropriate actions needed to improve results. WebTrends Scenario Analysis lets marketers create their own scenarios to visually analyze the conversion behavior of email respondents, from email open to completed checkout and resulting revenue. By examining how email respondents move through web site conversion scenario steps, including the abandonment paths taken, marketers can optimize email creative, landing page effectiveness and calls to action in order to increase conversion rates.
From Revenue to ROI
Email marketers can now for the first time easily integrate email metrics, web metrics and cost data in order to thoroughly understand campaign effectiveness, using WebTrends® SmartReports for Microsoft® Excel®. Marketers are now able to access more mature, useful metrics such as Revenue per Opened Email or Cost per Sale, leveraging seamless email and web metrics updates through SmartReports. Metrics from other marketing campaigns-both online efforts such as search engines, as well as traditional efforts such as direct mail-can be integrated into a single SmartReport or viewed in a standard WebTrends campaign report for side-by-side comparisons of campaign effectiveness and ROI.
More Precise Segmentation and Targeting
In addition, the ExactTarget-WebTrends technology partnership makes it easier for marketers to target their subsequent email marketing campaigns based on past visitor behavior, rather than just demographics. For example, a person who browses a site but does not make a purchase can be sent a different email offer than a person who abandons an online shopping cart, to encourage desired behaviors and increase conversion.
“The goal of all organizations is a closer relationship with their customers, and together ExactTarget and WebTrends make it easier to achieve this,” said Chris Baggott, chief marketing officer of ExactTarget. “Our relationship with WebTrends brings even more value to our customers by giving them the insight to instantly see how their emails are performing with their subscribers. This instant feedback and detailed insight allows our customers to make necessary changes to their campaigns to achieve the best ROI possible.”
Availability
The ExactTarget-WebTrends integrated solution will be available in December, and sold by both WebTrends and ExactTarget’s sales teams and select partners. For more information, visit www.netiq.com/webtrends/products/webtrends/exacttarget.asp.
About ExactTarget
ExactTarget delivers on-demand email software solutions for permission-based email marketing. The Home Depot, General Mills, Scotts, Churchill Downs, Encyclopedia Britannica, and nearly 2,800 organizations worldwide rely on ExactTarget email solutions to strengthen their customer relationships and to control email throughout the enterprise. JupiterResearch ranks ExactTarget highest in business suitability in 2004 based on the solution’s usability, strong feature set and dynamic content tool. ExactTarget was ranked a Strong Performer in the 2004 Forrester WaveTM report based on the software’s extreme ease of use and standout capabilities for managing brand consistency and legislative compliance. ExactTarget offers solutions that meet the needs of all industry verticals and all size organizations, including SMB, corporate divisions, not-for-profits, large retail/direct marketers, agencies and enterprises. Privately owned and headquartered in Indianapolis, the company has more than 30 U.S. sales offices. To learn more, go to www.exacttarget.com.
About WebTrends
As the worldwide leader and trusted standard for web analytics, WebTrends delivers award-winning solutions that help marketing executives improve their return on investment. From campaign performance and search engine marketing to web site conversion and customer retention, WebTrends provides marketers a complete solution to accelerate their web results. Thousands of organizations worldwide, including more than half of the Fortune and Global 500 companies, rely on WebTrends everyday to measure and optimize their results. Offering both an On Demand service and software solutions, WebTrends uniquely provides customers with complete choice and control to ensure the solution can adapt with their dynamic business needs. WebTrends is a business unit of NetIQ Corporation. For more information, visit www.webtrends.com.
About NetIQ
NetIQ Corp. (NASDAQ: NTIQ) is a leading provider of Systems & Security Management and Web Analytics solutions. In addition to managing Windows-based applications, NetIQ delivers cross-platform solutions that enhance business performance resulting in higher returns on infrastructure and Web investments. NetIQ products are sold worldwide, directly and through a network of authorized NetIQ distributors and resellers. The company is headquartered in San Jose, Calif., with development and operational personnel in Houston, Texas; Portland, Ore; Raleigh, N.C.; Bellevue, Wash.; and Galway, Ireland. For more information, please visit the company’s web site at www.netiq.com or call (888) 323-6768.
NetIQ and WebTrends are trademarks or registered trademarks of NetIQ Corporation in the United States and other countries. All other trademarks mentioned are the property of their respective owners.
The information in this press release does not constitute, and should not be construed as, a promise or commitment by NetIQ to develop, market or deliver any particular product, feature or function. Promises or commitments to deliver any specific product, feature or function are only valid if made in a legally binding contract. The timing and content of NetIQ’s future product releases could differ materially from the expectations discussed herein. NetIQ reserves the right to change its product plans or roadmap at any time, without obligation to notify any person of such changes.
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Produced for NetIQ Corp.
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11.14.04
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