08.27.04
Posted in Uncategorized at 9:26 pm by KatheeSue
AT&T Wireless to Help Nonprofits Improve Services; Company to Award Grants of over $140,000
REDMOND, Wash.–(BUSINESS WIRE)–Aug. 26, 2004–AT&T Wireless today announced it will award more than $140,000 in grants through its Community Connections Award program to six nonprofit organizations nationwide to help them use innovative wireless technology to better serve their communities.
AT&T Wireless teamed with NPower, a national nonprofit committed to putting technology know-how in the hands of nonprofits, to select the grant recipients.
“We believe that effectively applied technology can have a huge impact in helping nonprofits fulfill their missions,” said Sara J. Hebert, NPower executive director. “The AT&T Wireless Community Connections grants will help these organizations put the power of wireless communications to work to improve and extend services for families and children in their communities.”
The AT&T Wireless grant recipients include:
– Valle del Sol, Inc. (Phoenix, AZ) - A provider of behavioral health and social services, Valle del Sol staff members will use wireless Personal Digital Assistants (PDAs) during home and school visits to access “real-time” patient data and resource referral information. Use of the wireless devices will increase efficiency and productivity for the organization.
– Child Care Resource Center (Van Nuys, CA) - To help overcome the challenge it faces in getting parents within its 3,000 square mile jurisdiction to travel to one of only two offices, the nonprofit will use laptops with wireless modems to go out into the community and provide parents with critical child care resource information such as health insurance, food programs, and childcare subsidies for eligible families.
– Catholic Charities of the Archdiocese of Miami, Inc. (Miami, FL) - A leading nonprofit provider of social services, this organization plans to use web-enabled Personal Digital Assistants (PDAs) to improve the tracking of undocumented immigrant children who are at high risk of flight or abduction. House parents will log the status of the children in their care into a central database system via the wireless PDAs. Additionally, wireless phones will provide counselors with easily accessible language translation services.
– Detroit Parent Network (Detroit, MI) - An organization focused on improving parenting and family communication, members of this nonprofit’s Parent Leadership program will use 25 wireless Blackberry handheld devices to access parenting tips, web sites, and data while counseling other parents in community settings.
– Asian Community Development Corporation (Boston, MA) - A goal of the Asian Community Development Corporation is to provide access to social services and economic resources for linguistic minority communities. The nonprofit will use its grant for a program that enables bilingual community members to provide on-demand interpretation services via wireless phones to limited-English speaking community members.
– National Capital Area Chapter of the American Red Cross (Washington, D.C.) - In its efforts to help people prevent, prepare and respond to emergencies, this humanitarian nonprofit will provide members of its Disaster Action Team with wireless laptops to deliver essential disaster services on-site and in real-time and improve service to disaster victims. Additionally, the use of wireless technology will help the chapter increase client response time.
“The AT&T Wireless Community Connections Award will greatly increase our productivity and the quality of care for our behavioral health clients,” said Luz Sarmina-Gutierrez, president and CEO of Valle del Sol. Added Tonya Allen, executive director of the Detroit Parent Network: “We believe this investment from AT&T Wireless will help empower parents throughout southeast Michigan by literally placing a world of information in their hands so that they can share it with other parents.”
The AT&T Wireless Community Connections Award program was launched in March, 2004. Nonprofits nationwide were encouraged to submit proposals for their technology programs. The six grant recipients were chosen for their creative use of wireless applications.
“It’s exciting to see the innovation and passion these community groups have for finding new ways to use technology to accomplish their goals,” said Susan Ramsey, AT&T Wireless vice president of corporate philanthropy. “They’re blazing a trail for other nonprofits to see how wireless can help improve the delivery of services to their communities.”
For more information on the AT&T Wireless Community Connections Award program, visit http://www.attwscommunityconnectionsaward.org.
About NPower
NPower is a national network of local nonprofits that help other nonprofits use technology to better serve their communities. NPower programs serve thousands of nonprofits nationwide by providing a suite of high quality, affordable, unbiased technology services including assessment, planning, implementation, support and training. More information is available at www.NPower.org.
About AT&T Wireless
AT&T Wireless (NYSE: AWE) is the second-largest wireless carrier, based on revenues, in the United States. With 21.737 million subscribers as of June 30, 2004, and revenues of more than $16.8 billion over the past four quarters, AT&T Wireless delivers advanced high-quality mobile wireless communications services, voice and data, to businesses and consumers, in the U.S. and internationally. For more information, please visit us at www.attwireless.com.
Contacts
AT&T Wireless
Art Navarro, 562-468-6520
Wireless: 949-300-1329
art.navarro@attws.com
or
NPower
Emily deRiel, 206-957-7740
emilyd@npower.org
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08.26.04
Posted in Uncategorized at 11:18 am by Bill
Digital Lifestyles Group to Bundle Phoenix Recovery Application
Data Protection Included in ”Generation-Now” hip-e Computer
MILPITAS, Calif. –(Business Wire)– Aug. 26, 2004 — Phoenix Applications Augment Digital Lifestyle Group’s New hip-e Digital Platform Allowing Youth Users to Personalize, Enable, Protect and Recover Information
Phoenix Technologies Ltd. (Nasdaq:PTEC) today announced that Digital Lifestyles Group, Inc. (OTCBB:DLFG) will provide the Phoenix Technologies Recover Pro(TM) secure recovery application as standard software in all of its hip-e “nodes,” which are scheduled to ship later this year.
The agreement demonstrates continued rapid adoption of Phoenix Technologies OS-independent software products by system builders and the PC enhancement market.
Digital Lifestyles Group requires a secure recovery and backup solution that provides continuous data backup as a ‘must-have’ feature of the system. Digital Lifestyles Group will be deploying Phoenix Technologies Recover Pro application to protect their breakthrough hip-e teen computing system interface with an always-on recovery solution.
“Our teen customers need simplicity, customizability and relevance from their digital devices and they are increasingly security-conscious — demanding built-in, seamless ways to back up, recover and protect their systems. The Phoenix Technologies Recover Pro application allows us to deliver a worry-free portfolio that includes firmware-advantaged pre-OS applications that allow users to enable, protect and recover their data and devices,” said Erik Smith, Vice President Business Development of Digital Lifestyles Group, Inc.
Phoenix Recover Pro Delivers Built-in Factory Image Restoration
The Phoenix Technologies Recover Pro product is the only pre-operating system mode software bundle that gives PC users protection and recovery from viruses and intrusions. When users use the Phoenix Technologies Recover Pro application, they add the capability to perform regular, automated backups to incremental restore points. Restore points can be set monthly, weekly, daily or hourly.
The Phoenix Technologies Recover Pro application provides full software restoration — including the operating system, applications, user settings and all data files, all without a recovery CD.
“Leading system builders such as Digital Lifestyles have recognized their need to offer critical recovery and security applications to their targeted market so that users feel safe with their data and applications,” said Michael D. Goldgof, Senior Vice President and General Manager of Corporate Marketing and Products Division for Phoenix Technologies. “The Digital Lifestyles teen user community will be continuously downloading music and other content from the Internet, and as a result they face the potential of increased virus and other hostile malware attacks. Phoenix provides a secure recovery application as standard software in the Digital Lifestyles PCs and new hip-e ‘nodes’ that protects this new market for teen computing and digital lifestyle products and allows these users to restore their important data.”
Pricing and Availability
The Phoenix Technologies Recover Pro, Console and Vault products are available now in volume pricing to qualified system builders. For more information, call toll free: in North America at 1-800-446-9202, or outside North America at 781-BUY-PTEC. Or contact Phoenix Technologies Ltd. via the website at http://www.phoenix.com/en/about+phoenix/contact+us/#sales.
About Digital Lifestyles Group, Inc
Digital Lifestyles Group, Inc. designs, manufactures and markets digital lifestyle products, including software, personal computers, accessories and entertainment and communication solutions. The Company’s products include hip-e, the first digital lifestyle platform for teens, and the Northgate line of desktop and notebook computers for consumer, business and education customers. The Company sells its products through its online stores (http://www.hip-e.com, http://www.northgate.com), direct sales force, third- party resellers and retail stores. More information about Digital Lifestyles Group is available at http://www.dig-life.com.
About Phoenix Technologies
Phoenix Technologies develops a complete product suite of Core System Software, tools and applications to deliver trusted, seamless computing to digital devices for an Internet-connected world. Phoenix Technologies helped launch the PC industry nearly 25 years ago. Today we are extending our leadership and knowledge at the core of machines, beyond the PC to a wide range of platforms and devices.
Phoenix Core System Software has set the standard for the world’s leading branded PC OEMs and their global network of supply chain and software partners. Today, Phoenix solutions enable, secure, connect, and recover the world’s best-known systems. These solutions are built into the device core, where they are protected from viruses, user errors, hackers, and corruption. Phoenix is headquartered in Milpitas, Calif. (Silicon Valley), with offices in global business and technology centers. For more information, visit www.phoenix.com.
Phoenix, Phoenix Technologies and the Phoenix Technologies logo, Recover Pro, Console and Vault are trademarks and/or registered trademarks of Phoenix Technologies Ltd. All other trademarks are the property of their respective owners.
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Posted in Uncategorized at 9:25 am by Bill
Smart search
By Joab Jackson
GCN Staff
Advanced search engines link many data sources
A commercial search engine ties together multiple pharmaceutical databases for the Food and Drug Administration’s Drug Evaluation and Research Center.
A different search engine is helping the Nuclear Regulatory Commission level the mounds of paperwork for upcoming hearings on radioactive waste disposal at Yucca Mountain, Nev. At both agencies, the search engines must interface with widely varying formats and repositories.
FDA and NRC decided to give their employees and others access through a browser interface, rather than building data warehouses to aggregate the volumes of information.
“The nice thing is that we don’t have to store it all,” said Helen Mitchell, enterprise search product manager at the Center for Drug Evaluation and Research, which built a search gateway to 15 data repositories. “All we have to do is point to and index it.”
With so many government repositories available, employees often squander time doing the same searches with different search engines, said Dave Connor, federal vice president for search engine provider Convera Corp. of Vienna, Va.
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08.22.04
Posted in Uncategorized at 9:49 am by KatheeSue
August Skies Astronomy Column
Perseid meteor shower
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Posted in Uncategorized at 12:02 am by Bill
What’s the cheapest, most productive place to spend marketing dollars today?
An article to explain Internet marketing for business owners. Tips for getting your site to the top of the search engines—SEO, or search engine optimization. Link to free ranking report.
(PRWEB) August 19, 2004 — A friend sat me down recently and asked me to explain what Internet marketing is. In one respect, it’s marketing your site by getting exposure, but in another respect, it means using the Internet to help people find the site—what we call search engine optimization. I told her about improving the search results for her site, about how the search engines work, and how page content was probably what needed to be fixed. She was nodding all along, but then she asked “But why spend money on the Web site when what I really need to do is increase my sales?”
This was one of those EUREKA! moments. “You need more prospects to get more sales.” Suddenly, I realized that she really didn’t understand how the Internet works, or that she could literally drive prospects to her site. She simply didn’t know that this practical, common sense approach—Internet marketing—is the most productive marketing investment she could make, for the least amount of money, with the fastest return on the investment. And if one smart business owner with a Web site didn’t realize how the Internet landscape has changed over the past two years, there must be thousands more—maybe you’re one of them.
By tapping into the power of search engines with a freshly optimized site, you use the Internet to deliver prospective customers—who are actively looking for a solution—right to your door, and can do so without ANY incremental cost. You can also advertise on the search engines, paying only for people who actually visit your site. It’s an exciting time.
Even a small business can be the #1 result when people search for your solution—and today, 85% of people with Internet access find new products or services by searching the web (even for well-established brands!). Here’s another interesting (or scary) fact: if your site isn’t in the top 20 listings, 56% of people won’t find you…they just don’t look any further. On the positive side, visits from top rankings are up to 4 times more likely to convert into customers.
Making it to the top
So, getting to the top of the search engine results list is important. On the other hand, there are over 6 billion web pages. What do you do to get your pages to the top?
The key to optimization is to realize that the search engines index pages, not sites. Any of your top-level pages can be an entry page. To optimize a site, we concentrate on the page content, making sure that important search terms are there for the search engines to index; for example, “Internet marketing.” We optimize the home page for the two or three most relevant, most used terms, realizing that other pages can be optimized for other terms, e.g. “Internet marketing agency,” or “web marketing.”
The basic premise of search engine optimization is that almost every Web site needs tweaking to improve the productivity of the site. Most Web sites are built as a special project by a design team, then maintained by technical people. Marketing of the Web site, either by refining content to match prospect interests or by utilizing other promotional tools, simply doesn’t happen, so there’s nowhere near the traffic there should be.
The ABCs of SEO
There is a four-step process to search engine optimization (SEO), understanding that search engines look at meta tags in the HTML document, page content, internal link structure and external link popularity to determine your ranking in the results.
1. Brainstorm, research and analyze the key words and phrases that will draw profitable traffic to your site.
2. Optimize your content against these key words and phrases
a. Create pages specific to one or two terms
b. Include key word/phrase in title tag
c. Write meta descriptions around key word/phrase
d. Develop or improve headings and text tailored to key word/phrase
e. Incorporate links and alt image tags appropriately
3. Register site with directories, submit optimized pages to search engines
a. Free directories and search engines
b. Pay-for-inclusion on Yahoo, Inktomi, etc.
c. Optional: pay-per-click to quickly increase traffic
4. Monitor the results, tweaking as needed to increase traffic and improve your position in the search results
Turning Your Website Outside:In
Many companies are disappointed in the results they get from their Web site. They spent a lot of money on design and content…there may be thousands of unique visits recorded, but very few calls are resulting. Most companies have Web sites that reflect an “inside:out” orientation, what we call “brochure ware.” The original purpose was met, to provide information, but as a result, the Web site is like a flyer that is skimmed once and then thrown away.
All the money spent on attracting interest from prospects is wasted if the interest isn’t reciprocated. Reaching far beyond a brochure, the Web provides a rich media environment and two-way data-driven communication. This should drive a Web site with an “outside:in” approach, one that is wrapped around the wants and needs of the prospect. Your web site is the most valuable real estate you own. The web provides a single point of access between you and your market—it can offer 360-degree visual tours, spoken testimonials, brochures on demand, discount coupons, references—at the same time it can gather information and deliver follow-up.
Especially on the web, successful marketers anticipate the needs of the prospect, and they work constantly to understand “the mind of the market.” Search engine optimization helps your site focus on attracting prospects, giving them exactly what they are looking for. Once prospects get to your site, the images and words you use are important, but they have to be part of a larger sales strategy, one that incorporates powerful, motivating messages and two-way methods of communication.
About the Author: John Rasco is founder and CEO of RefreshWeb, a company focused on website marketing, and of Brand X Austin, a marketing services network tailored to the needs of emerging companies.
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08.21.04
Posted in Uncategorized at 11:59 pm by Bill
What’s the cheapest, most productive place to spend marketing dollars today?
An article to explain Internet marketing for business owners. Tips for getting your site to the top of the search engines—SEO, or search engine optimization. Link to free ranking report.
(PRWEB) August 19, 2004 — A friend sat me down recently and asked me to explain what Internet marketing is. In one respect, it’s marketing your site by getting exposure, but in another respect, it means using the Internet to help people find the site—what we call search engine optimization. I told her about improving the search results for her site, about how the search engines work, and how page content was probably what needed to be fixed. She was nodding all along, but then she asked “But why spend money on the Web site when what I really need to do is increase my sales?”
This was one of those EUREKA! moments. “You need more prospects to get more sales.” Suddenly, I realized that she really didn’t understand how the Internet works, or that she could literally drive prospects to her site. She simply didn’t know that this practical, common sense approach—Internet marketing—is the most productive marketing investment she could make, for the least amount of money, with the fastest return on the investment. And if one smart business owner with a Web site didn’t realize how the Internet landscape has changed over the past two years, there must be thousands more—maybe you’re one of them.
By tapping into the power of search engines with a freshly optimized site, you use the Internet to deliver prospective customers—who are actively looking for a solution—right to your door, and can do so without ANY incremental cost. You can also advertise on the search engines, paying only for people who actually visit your site. It’s an exciting time.
Even a small business can be the #1 result when people search for your solution—and today, 85% of people with Internet access find new products or services by searching the web (even for well-established brands!). Here’s another interesting (or scary) fact: if your site isn’t in the top 20 listings, 56% of people won’t find you…they just don’t look any further. On the positive side, visits from top rankings are up to 4 times more likely to convert into customers.
Making it to the top
So, getting to the top of the search engine results list is important. On the other hand, there are over 6 billion web pages. What do you do to get your pages to the top?
The key to optimization is to realize that the search engines index pages, not sites. Any of your top-level pages can be an entry page. To optimize a site, we concentrate on the page content, making sure that important search terms are there for the search engines to index; for example, “Internet marketing.” We optimize the home page for the two or three most relevant, most used terms, realizing that other pages can be optimized for other terms, e.g. “Internet marketing agency,” or “web marketing.”
The basic premise of search engine optimization is that almost every Web site needs tweaking to improve the productivity of the site. Most Web sites are built as a special project by a design team, then maintained by technical people. Marketing of the Web site, either by refining content to match prospect interests or by utilizing other promotional tools, simply doesn’t happen, so there’s nowhere near the traffic there should be.
The ABCs of SEO
There is a four-step process to search engine optimization (SEO), understanding that search engines look at meta tags in the HTML document, page content, internal link structure and external link popularity to determine your ranking in the results.
1. Brainstorm, research and analyze the key words and phrases that will draw profitable traffic to your site.
2. Optimize your content against these key words and phrases
a. Create pages specific to one or two terms
b. Include key word/phrase in title tag
c. Write meta descriptions around key word/phrase
d. Develop or improve headings and text tailored to key word/phrase
e. Incorporate links and alt image tags appropriately
3. Register site with directories, submit optimized pages to search engines
a. Free directories and search engines
b. Pay-for-inclusion on Yahoo, Inktomi, etc.
c. Optional: pay-per-click to quickly increase traffic
4. Monitor the results, tweaking as needed to increase traffic and improve your position in the search results
Turning Your Website Outside:In
Many companies are disappointed in the results they get from their Web site. They spent a lot of money on design and content…there may be thousands of unique visits recorded, but very few calls are resulting. Most companies have Web sites that reflect an “inside:out” orientation, what we call “brochure ware.” The original purpose was met, to provide information, but as a result, the Web site is like a flyer that is skimmed once and then thrown away.
All the money spent on attracting interest from prospects is wasted if the interest isn’t reciprocated. Reaching far beyond a brochure, the Web provides a rich media environment and two-way data-driven communication. This should drive a Web site with an “outside:in” approach, one that is wrapped around the wants and needs of the prospect. Your web site is the most valuable real estate you own. The web provides a single point of access between you and your market—it can offer 360-degree visual tours, spoken testimonials, brochures on demand, discount coupons, references—at the same time it can gather information and deliver follow-up.
Especially on the web, successful marketers anticipate the needs of the prospect, and they work constantly to understand “the mind of the market.” Search engine optimization helps your site focus on attracting prospects, giving them exactly what they are looking for. Once prospects get to your site, the images and words you use are important, but they have to be part of a larger sales strategy, one that incorporates powerful, motivating messages and two-way methods of communication.
About the Author: John Rasco is founder and CEO of RefreshWeb, a company focused on website marketing, and of Brand X Austin, a marketing services network tailored to the needs of emerging companies.
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